The development of Royal Bay offers various benefits and advantages which add the value to the both residential and commercial units. The diversity of conveniently placed components of the development makes it very practical and models for modern urban living with adjacent retail, restaurants, offices, entertainment centers, cinemas, business center, Gym & Spa and a clear view of the sea and the beach. Towers, mall and all villas are located on the front row of the coast line with direct access to the beach giving residents a combination of holiday home and all year residence. All units in the towers have large wide terraces with wide French windows, and together with villas have 180° of clear view of the gulf. Royal Bay offers both prestigious address and easy access to a five star hotel, including tremendous variety of services, restaurants, entertainments, gym, spa, water sports, kids’ playground, indoor and outdoor pool, all within thirty meters walk. Located in the border of the business district, with adjoined boulevard and park area, having the world’s largest International Airport, Al Maktum International, within 18 kilometer radius, the development will place its niche in the real estate market. Building designs are executed in accordance with LEED regulations, smart home technology is to be fitted as a standard feature with possibility to be upgraded for individual requirements and a helipad on top of the towers provides a fast mode of transport for the elite, adding to the easy access to efficient transport links. While all units are designed to achieve most efficient usage of space, all bedrooms are spaciously designed and come with large bathrooms, fitted with Jacuzzi except guest’s and maid’s room. Developer pays special attention to details in the interior finishing, with marble finishing and top of the range appliances, except that all buyers have the option to choose from different types of interior designs and finishes. Both towers are fitted with panoramic lifts, and one private panoramic lift dedicated to the penthouse, all units have direct access to the air-conditioned underground parking. Residents of all units can use the services and facilities of deluxe five stars hotel on the other side of the road, the rental management service will be offered as value added service. While all villas’ residents benefit from the above mentioned features and services, more advantages are added to increase the level of comfort and privacy, in addition each villa has its own spa, gym and shaded swimming pool. Moreover, there are four parking spaces with private lift access for each villa. Office users will benefit from additional range of features on top of the previously mentioned services, such as business center within the same building, and grand multipurpose hall in the neighboring hotel. Retailers will relinquish the availability of the 29,800 square meters of mixed practices, restaurants, entertainment zone, shops, offices, and food court on three levels that will provide maximum attraction for the consumers and effortless sales opportunities. High footfall of retail component will be determined by proximity of residential and commercial component as well as boulevard along with the coastline, which will attract public. The Developer international experience abroad especially in mixed use developments will ensure an outstanding execution and deliver all features as expected.